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Your Guide To Retaining New Bike Boom Riders

For bicycle retailers, 2020 brought a whirlwind of new riders, dwindling product availability, and a totally new way of conducting business. Now that we're entering year two of the bike boom, it's a good time to take a breath and evaluate what you can do to retain new riders. It will definitely take some work, but we know you're up for the challenge.

 
"In 2020 the bike industry saw a 70% bike sales increase."

In 2020 the industry saw a 70% bike sales increase and found that U.S. consumers were 39% more likely to buy local following the pandemic. This has led to an influx of new riders that have experienced a non-traditional bike buying experience and are looking to better understand the role of the bike shop and how technology advancements can benefit them.
"U.S. consumers were 39% more likely to buy locally following the pandemic."

Retaining these new riders will definitely take work but we know that you all are up for the challenge. By investing in this new audience and retaining their business you’ll see:

  • Sales increases
  • Better customer understanding of the value your shop provides
  • Increased customer loyalty
  • Expanding your customer base
  • Differentiate your business
  • Support the growth of the larger cycling community

In partnership with PeopleForBikes, we have created a New Ridership Guide focused on retaining and nurturing bike boom riders. The data and tips compiled here will help you build a more sustainable industry, a stronger business, and a thriving bike community.

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